Buying Trip to Milan: “Sun, Fashion, and New Brands!”
The first trip of the season took us to Milan, my favorite city for these short buying trip adventures. The Italian brands, the delicious food, and the stunning design make every trip to Milan unforgettable. Moreover, the sun was shining wonderfully, and I could finally wear my sunglasses!
Our first appointment was at Golden Goose. This brand is known for its attention to detail, which is immediately evident in their showroom. The entire space exudes creativity, with every corner offering something new and inspiring. We purchased fantastic items for the Spring/Summer 2025 collection. The pieces were a perfect mix of edgy and elegance, just what our customers will appreciate. I had carefully chosen my outfit for the day and wore a fine Golden Goose look, providing a comfy start to this trip.
After Golden Goose, it was time for Max Mara, another brand synonymous with Italian class and style. The collections were, as always, impressive, and it was not difficult to put together a beautiful selection. After a productive day, we ended with a delicious Aperol on a sunny rooftop terrace by the Duomo. The view of the majestic cathedral, combined with the bustling city life below, made for a perfect end to the day!
On the second day, I wore a beautiful suit from Rohe. Our first stop was at Aspesi, a new brand for us. This label will complement our range next winter with their stylish and refined pieces. The visit to Aspesi was a great success, and we are excited to present this collection to our customers (stay tuned!).
During lunch, we had the chance to relax and enjoy the delicious Italian cuisine. The rest of the day, we took the time to gather inspiration in, among others, the beautiful Golden Goose store, where every detail was carefully thought out. 
All in all, it was a very successful buying trip. We returned home, satisfied and full of inspiration, ready to surprise our customers with the most beautiful fashion, shoes and sneakers of the next summer season. Milan has not disappointed us once again; it was a trip full of style, taste, and unforgettable moments!
xx Marjon
