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IRO Paris is a contemporary French fashion brand founded in 2004 by brothers Laurent and Arik Bitton. Based in Paris, the brand is known for its sophisticated and edgy clothing collections for both men and women. IRO Paris' clothing collections are a mix of French chic and rock 'n' roll, with a focus on high-quality materials and craftsmanship. The brand is known for its use of leather, silk and cashmere, which are combined with innovative designs and styles. IRO Paris focuses mainly on creating unique, wearable garments that are both comfortable and stylish. Besides fashion, IRO Paris is also committed to sustainability and the environment. The brand strives for responsible production and uses sustainable materials whenever possible.

The brand offers an extensive collection of clothing, including dresses, blazers, trousers, jackets and blouses, as well as an accessories line with scarves, shoes and belts. IRO Paris also creates exclusive collections in collaboration with other brands, designers and influencers such as Bella Hadid and Rosie Huntington-Whiteley. IRO Paris is a popular brand among many influencers and celebrities anyway. The brand is often spotted on the red carpet and at events. Some well-known fans of IRO Paris include; Kylie Jenner. The reality star has worn clothes from IRO Paris several times and often posts pictures of herself in the outfits on her social media accounts. Olivia Palermo, the style icon has long been a fan of IRO Paris and has often worn the brand at events and in editorials and Gigi Hadid, like her sister Bella, Gigi Hadid regularly wears clothes from IRO Paris and has also promoted the brand on her social media accounts.

IRO Paris a fashion house known for its edgy and sophisticated garments, made from high-quality materials and with an eye for sustainability. The brand has a loyal following of fashion-conscious consumers looking for clothes that are both stylish and comfortable.